What are the drawbacks of online stores that make users leave the website and go to competitors?
According to a study by the University of London, 90% of users will close the app due to the slow loading page. A few seconds separating clicking a link and displaying content can significantly affect the user interest. By the way, performance is important not only for users but also for search engines. It is known that, for example, Google ranks higher the websites with fast loading pages.
Despite a large number of different online stores, all users expect that they will have search, the ability to sort and filter products by various parameters, a shopping cart, and the ability to leave reviews. If any of the above is missing or does not work correctly, the user is likely to leave. The user will search for the missing functionality on the websites of competitors.
Do you ask users to register before making a purchase? How long does the payment take? Is it possible to see or try on the product without paying (the “try-before-you-buy” option)? How many payment methods do you offer?
All these questions are very important and should be taken into account at the design stage of an e-commerce project. Remember that today users tend to make as few actions/clicks as possible to achieve their goal.
Did you know that 60% of users want to see content on a page in their native language? If the content is not tailored to the region of the buyers, this can lead to additional difficulties and ruin the user experience.
It is no secret that your store visitors use different browsers (Chrome, Firefox, Opera, IE, etc.), devices (desktops, laptops, smartphones, tablets, etc.) and operating systems (Windows, UNIX, Linux, Mac, etc.). To please everyone, you need to make sure that the website performs well in any environment.
Plus, most mobile users are likely to leave a website unless it is optimized for their device.
A team of professional testers will help to identify all the described problems before the website release.
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With the help of testing tools, specialists determine the average performance, identify the causes of slow page load time, and find out whether the site can withstand maximum loads.
As you can see, it takes a lot of effort to create and maintain an online store that generates income. For customers to come back, it is important to give them a user-friendly, fast shopping tool. Do not forget about the importance of testing, which helps to identify bugs and eliminate them in a timely manner.