List of IT Acronyms and Computer Abbreviations

Reading articles or documentation, I often stumble upon a lot of concepts and terms. In IT, they are often shortened and abbreviated. Let’s take a look at the most common abbreviations and acronyms that you may come across.

List of IT Acronyms and Computer Abbreviations

AFAIK

AFAIK – As far as I know

AFK

AFK – Away from the keyboard

AIDA

AIDA – Attention, Interest, Desire, Action

AJAX

AJAX – Asynchronous JavaScript Scripting

API

API – The application program interface

AR

AR – Augmented reality

ASAP

ASAP – As soon as possible

ASP

ASP – Application Service Provider

ATD

ATD – Agency trading desk

B2B

B2B – Business to business

B2C

B2C – Business to consumer

BCC

BCC – Blind carbon copy

BRB

BRB – Be right back

CC

CC – Carbon copy

CLV

CLV – Customer lifetime value. Indicates the total profit of the company

CMS

CMS – Content management system

COB

COB – Close to business. Indicates when you need to do something before the end of business hours.

CPA

CPA – Cost per action

CPC

CPC – Cost per click

CPL

CPL – Cost per lead

CPM

CPM – Cost per thousand impressions

CPV

CPV – Cost per view

CR

CR – Conversion rate

CRM

CRM – Customer relationship management

CSS

CSS – Cascading style sheets

CTR

CTR – Click-through rate

DM

DM – Direct mail/message

DMP

DMP – Data management platform

DNS

DNS – Domain name system

DSP

DSP – Demand-side platform

ECPM

ECPM – Effective CPM or effective cost per thousand impressions

EOD

EOD – End of day

EPC

EPC – Earnings per click

EPM

EPM – Earnings per thousand

ESP

ESP – Email service provider

ETA

ETA – Expected time of arrival. Often used in questions about planned time of delivery/release

FB

FB – Facebook

FBML

FBML – Facebook Markup Language

FTE

FTE – Full-time employee

FTP

FTP – File transfer protocol

FWD

FWD – Forward. Indicates message forwarding

FYI

FYI – For your information

GA

GA – Google Analytics

HIPPO

HIPPO – Highest paid person’s opinion

HTML

HTML – Hyper Text Markup Language

HTTP

HTTP – Hyper Text Transfer Protocol

HTTPS

HTTPS – Hyper Text Transfer Protocol Secure

IM

IM – Instant Messaging

IMAP

IMAP – Internet Message Access Protocol

IPTV

IPTV – Internet Protocol television

ISP

ISP – Internet service provider

KPI

KPI – Key performance indicator

LOE

LOE – Level of effort

LTV

LTV – Lifetime value

MLM

MLM – Multi-level marketing

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MoM

MoM – Month on month

MVT

MVT – Multivariate testing

OEM

OEM – Original equipment manufacturer

OOO

OOO – Out of office

OS

OS – Operating system

OTL

OTL – Off to lunch

PFA

PFA – Please find attached

PHP

PHP – Hypertext Preprocessor. A scripting programming language

POC

POC – Proof of concept. Often means a pilot project

POS

POS – Point of sale

PPC

PPC – Pay per click

PPL

PPL – Pay per lead

PPV

PPV – Pay per view

PR

PR – PageRank. Mathematical ranking of a web page

PV

PV – Pageviews

QA

QA – Quality assurance

QR Code

QR Code – Quick response code

RFI

RFI – Request for information

RFP

RFP – Request for proposal

ROI

ROI – Return on investment

RON

RON – Run of network

ROR

ROR – Ruby on Rails (framework)

ROS

ROS – Run of site

RSS

RSS – Really Simple Syndication. A format for the exchange of information

RT

RT – Retweet

RTB

RTB – Real-time bidding

RTD

RTD – Real-time data

S2S

S2S – Server to server

SaaS

SaaS – Software as a service

SEM

SEM – Search engine marketing

SERP

SERP – Search engine results page

SLA

SLA – Service level agreement

SM

SM – Social media

SME

SME – Small/medium enterprise

SMM

SMM – Social media marketing

SMO

SMO – Social media optimization

SMP

SMP – Social media platform

SMS

SMS – Short message service

SOV

SOV – Share of voice

SOW

SOW – Statement of work

SSL

SSL – Secure Sockets Layer (protocol)

SSP

SSP – Supply-side platform

SWOT

SWOT – Strengths, Weaknesses, Opportunities, Threats

TBD

TBD – To be decided

TLD

TLD – Top-level domain

TOS

TOS – Terms of service

UCD

UCD – User-centric design

UGC

UGC – User-generated content

UI

UI – User interface

URL

URL – Uniform resource locator

USP

USP – Unique selling proposition

UV

UV – Unique visitor

UX

UX – User experience

VM

VM – Viral marketing

VOD

VOD – Video on demand

WFH

WFH – Work from home

WOMM

WOMM – Word of mouth marketing

WYSIWYG

WYSIWYG – What you see is what you get

XML

XML – Extensible Markup Language

YOY

YOY – Year on year

YTD

YTD – Year to date